Lisa Oleksak-Sullivan's Blog
60 Brookline Avenue, Westfield, MA 01085
The Open House is just a part of the marketing strategy to effectively sell a home, but it can be an important one. The number of people it attracts can strongly correlate with both the number and quality of the offers you receive. So while you may not have the luxury of selling your home in the best possible month, you can at least sell it on the best day of the week. Find out more about who's searching and what you can do to maximize your bottom line.
Unsurprisingly, homebuyers are no longer relying solely on the balloons and signage of yesterday. Instead, they're headed straight to Google to learn more about what's available in each neighborhood. In fact, 88% of buyers said that websites ended up being the most valuable tool when it came to their home search. If you consider when people are searching, there seems to be a clear winner.
Sunday, Sunday, Sunday
Real estate agents and Google alike all seem to agree that Sunday is the day when buyers are most likely to look for the home of their dreams. The peak traffic is between 8 – 11 a.m., meaning the afternoon will likely attract the highest number of people. If at all possible, you should avoid hosting an Open House near a holiday. While Saturday is certainly the next best choice, it simply can't hold a candle to Sundays when you look at the data.
Understanding the Market
Houses are one of the more unpredictable components of a home sale. You may end up finding three qualified buyers who each want the home more than the next. But you can just as easily end up with a houseful of curious neighbors who want to know the listing price, why you're leaving, and whether you remodeled your kitchen. An experienced real estate agent can let you know if your home is more suited for private showings or a broader marketing campaign.
Some sellers will use Open Houses as a strategy to better understand how buyers see the home. After listening to people and watching their reactions, sellers may learn it only takes a coat of paint or a flower bed to improve the desirability of their home. But more often than not, an Open House is tailor-made for real estate agents.
A professional will know how to use an Open House as a larger part of a larger plan for exposure. The relaxed atmosphere helps buyers connect with a home, and it allows real estate agents to crystallize how they can best leverage that interest. It just so happens that Sunday is the best day of the week for just that!
Open houses can be a great way to get to know a home and the neighborhood it sits in. Sure, the seller will be trying to put their best foot forward on the big day. But, you’ll still be able to get a chance to tour the home relatively uninterrupted.
But what should you look for in particular when attending an open house?
There are a number of things you can learn at an open house. Many prospective buyers spend the time looking at things like paint color and cosmetic touches that can easily be changed, and very little time considering important factors that should go into their home buying decision.
So, in today’s post, I’m going to cover some of the lesser known things you should be looking out for when you attend an open house. That way, you’ll know which houses are worth considering further and which ones should be left behind.
Not enough storage space
If you find yourself constantly running out of storage space (and who doesn’t?), you’ll want to make sure the home has ample space to store your belongings. If it doesn’t, see if you can find ways to repurpose areas for storage, such as spare bedrooms or garage space.
Overly scented areas
It’s perfectly normal for a seller’s agent to place one or two choice candles in the home during an open house.
However, if you notice some rooms have an overpowering smell of candles or air fresheners, there’s a good chance it’s there to mask offensive and hard to remove smells. Pet and cigarette odors are among the worst culprits.
The windows, doors, and cabinets should work like a dream
When attending an open house, take note of how well the doors open and close. If appropriate, ask the seller’s agent if you can try out the windows and cabinets as well.
Problems with these items can be signs of poor craftsmanship, cheap materials, or neglect.
Traffic and neighbors
If you’ve found what you think is the perfect home, it can be easy to see the world through rose-colored lenses.
However, it’s important to take them off when looking around the yard. Take note of the traffic level, and the amount of privacy the home receives. If you like the home, it’s also a good idea to stop by the neighborhood during rush house to gauge how traffic would affect your commute.
Air flow issues
Improper ventilation can lead to mold growth, especially in bathrooms and kitchens. Make sure bathroom vents and fans work properly, and check windows for condensation.
In rooms with sinks, check around the base of the sink and counter for signs of water damage or mold.
Large cracks in foundations or ceilings
While small, hairline cracks in the foundation of a home are completely normal, large ones can be dangerous.
They can allow water and pests to enter the home, causing all types of costly damages.
Keep those six tips in mind when you attend the open house, and be sure to bring a list of any other questions you might have for the seller’s agent.
49 N Blandford Road, Blandford, MA 01008