Lisa Oleksak-Sullivan - Westfield, MA Real Estate, Longmeadow, MA Real Estate, West Springfield, MA


For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.


This Single-Family in Westfield, MA recently sold for $149,900. This Cape style home was sold by Lisa Oleksak-Sullivan - Coldwell Banker Residential Brokerage.


28 Joseph Avenue, Westfield, MA 01085

Single-Family

$149,000
Price
$149,900
Sale Price

6
Rooms
3
Beds
2
Baths
Lovely 3 Bedroom home with lots of space and so much potential. With some TLC, this property will be a shining star! Property being sold in "AS-IS, WHERE-IS" condition.

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409 Montgomery Road, Westfield, MA 01085

Single-Family

$399,900
Price

7
Rooms
3
Beds
3
Baths
Set back, on 2.5 ACRES, this Log Cabin offers a serene, peaceful setting. You will be in awe of the PALATIAL WINDOWS that bring the outdoors "in" from most of the 1st level, a focal point of the whole house. An OPEN FLOOR plan allows for easy living, GREAT ROOM w/Cathedral Ceiling, Pellet Stove & Floor-to-Ceiling Stone Fireplace, 2 sets of sliders accessing the wrap-a-round deck; Dining Room & Fully Applianced Kitchen overlook the back yard, a nature lover's dream! 2 bedrms, a full bath & 1st floor laundry/Mudroom complete the 1st level. A private, 2nd floor EnSuite Master w/spacious walk-in closet & loft area for reading/home office. And there's MORE - A Finished, Walk-out Basement w/full bath will accommodate in-laws/guests, teen space/media room. Exterior boasts an outbuilding which offers 2 open bays & an attached barn/shed building - perfect for storage, workshop, studio, man cave, she shed AND your own Babbling Book complete with a Bridge. OPEN HOUSE, 10/13 2:30-4:00
Open House
Sunday
October 13 at 2:30 PM to 4:00 PM
Cannot make the Open Houses?
Location: 409 Montgomery Road, Westfield, MA 01085    Get Directions

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409 Montgomery Road, Westfield, MA 01085

Single-Family

$399,900
Price

7
Rooms
3
Beds
3
Baths
Set back, on 2.5 ACRES, this Log Cabin offers a serene, peaceful setting. You will be in awe of the PALATIAL WINDOWS that bring the outdoors "in" from most of the 1st level, a focal point of the whole house. An OPEN FLOOR plan allows for easy living, GREAT ROOM w/Cathedral Ceiling, Pellet Stove & Floor-to-Ceiling Stone Fireplace, 2 sets of sliders accessing the wrap-a-round deck; Dining Room & Fully Applianced Kitchen overlook the back yard, a nature lover's dream! 2 bedrms, a full bath & 1st floor laundry/Mudroom complete the 1st level. A private, 2nd floor EnSuite Master w/spacious walk-in closet & loft area for reading/home office. And there's MORE - A Finished, Walk-out Basement w/full bath will accommodate in-laws/guests, teen space/media room. Exterior boasts an outbuilding which offers 2 open bays & an attached barn/shed building - perfect for storage, workshop, studio, man cave, she shed AND your own Babbling Book complete with a Bridge. OPEN HOUSE, 10/13 2:30-4:00
Open House
Sunday
October 13 at 2:30 PM to 4:00 PM
Cannot make the Open Houses?
Location: 409 Montgomery Road, Westfield, MA 01085    Get Directions

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78 GRANVILLE ROAD, Westfield, MA 01085

Condo

$399,900
Price

6
Rooms
2
Beds
3
Baths
Don't miss out on the LAST brand new Unit available at ISABELLE GARDENS, A 55+ adult community nestled on Serene 20 Acre site. With an Easy/Open Floor Plan, Features include Kitchen with Granite Countertops, Stainless Steele Appliances, Plenty of Cabinets, Pantry Closet; An Open & Airy Dining/Living Area has ample windows & a skylight to bring in lots of natural light; Spacious EnSuite Master w/TWO walk-in closets will impress! Be amazed at how much space is available on the 2nd level for Office/Library/Media Room/Guest space w/Full Bath & huge closet & unfinished attic space will accommodate all your storage items. Amenities include Full Basement, 2-CAR Attached Garage, C/Air, Hardwood Floors, 1st Floor Laundry, City Water & Sewer. Unit is ENERGY EFFICIENT w/natural gas heat & 2 x 6 Construction, Sparkling & Pristine - ready for you to MOVE RIGHT IN! Located just a few minutes from Stanley Park, Downtown, Golf Courses, Westfield University & More! OPEN HOUSE 10/13 12:00-1:00!
Open House
Sunday
October 13 at 12:00 PM to 1:30 PM
Cannot make the Open Houses?
Location: 78 GRANVILLE ROAD, Westfield, MA 01085    Get Directions

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