Lisa Oleksak-Sullivan's Blog
The Open House is just a part of the marketing strategy to effectively sell a home, but it can be an important one. The number of people it attracts can strongly correlate with both the number and quality of the offers you receive. So while you may not have the luxury of selling your home in the best possible month, you can at least sell it on the best day of the week. Find out more about who's searching and what you can do to maximize your bottom line.
Unsurprisingly, homebuyers are no longer relying solely on the balloons and signage of yesterday. Instead, they're headed straight to Google to learn more about what's available in each neighborhood. In fact, 88% of buyers said that websites ended up being the most valuable tool when it came to their home search. If you consider when people are searching, there seems to be a clear winner.
Sunday, Sunday, Sunday
Real estate agents and Google alike all seem to agree that Sunday is the day when buyers are most likely to look for the home of their dreams. The peak traffic is between 8 – 11 a.m., meaning the afternoon will likely attract the highest number of people. If at all possible, you should avoid hosting an Open House near a holiday. While Saturday is certainly the next best choice, it simply can't hold a candle to Sundays when you look at the data.
Understanding the Market
Houses are one of the more unpredictable components of a home sale. You may end up finding three qualified buyers who each want the home more than the next. But you can just as easily end up with a houseful of curious neighbors who want to know the listing price, why you're leaving, and whether you remodeled your kitchen. An experienced real estate agent can let you know if your home is more suited for private showings or a broader marketing campaign.
Some sellers will use Open Houses as a strategy to better understand how buyers see the home. After listening to people and watching their reactions, sellers may learn it only takes a coat of paint or a flower bed to improve the desirability of their home. But more often than not, an Open House is tailor-made for real estate agents.
A professional will know how to use an Open House as a larger part of a larger plan for exposure. The relaxed atmosphere helps buyers connect with a home, and it allows real estate agents to crystallize how they can best leverage that interest. It just so happens that Sunday is the best day of the week for just that!
49 N Blandford Road, Blandford, MA 01008
If you intend to add your residence to the real estate market, you should try to differentiate your house's weaknesses and strengths. That way, you can plan ahead for the home selling journey and make myriad house improvements before you list your residence.
Now, let's take a look at three tips to help you identify your house's weaknesses.
1. Analyze Your Home from a Buyer's Perspective
Oftentimes, it helps to take an objective view of your house and consider why a buyer may choose to purchase your residence over others. At the same time, you may want to think about why a buyer may shy away from your residence too.
By analyzing your house from a buyer's perspective, you may be better equipped than ever before to identify potential home problems. Then, you can take the necessary steps to address these issues. And as a result, you can boost the likelihood of enjoying a fast, profitable home selling experience.
2. Perform a Home Inspection
A home inspection may be worthwhile for a home seller, and for good reason. Conducting a house inspection enables you to receive in-depth insights into your home's condition that you may struggle to obtain elsewhere. And with a house inspection report in hand, you can prioritize home improvement projects accordingly.
Of course, if you decide to conduct a house inspection, you should hire a qualified home inspector. Perform a comprehensive search for home inspectors in your area, and you're sure to find plenty of great options. If you choose a home inspector who possesses lots of industry experience and a sterling reputation, you can conduct a house inspection and gain the insights you need to upgrade your house.
3. Employ a Real Estate Agent
If you are unsure about how to promote your residence to prospective buyers, there is no need to panic. Because if you hire a real estate agent, you can get the help you need to showcase your residence to the right groups of potential buyers.
A real estate agent is a home selling expert who is unafraid to be honest. Thus, he or she can provide unbiased home selling recommendations and suggestions and ensure you can upgrade your residence in no time at all.
Let's not forget about the assistance that a real estate agent can provide throughout the home selling journey, either. A real estate agent will help you craft an effective home listing, set up home showings and open house events and keep you up to date about any offers to purchase your residence. Plus, if you have concerns or questions as you navigate the home selling journey, a real estate agent is ready to respond to them.
For those who want to achieve the best-possible results during the home selling journey, it helps to identify a house's weaknesses as quickly as possible. Thanks to the aforementioned tips, you can immediately identify any home weaknesses and address such problems early in the home selling process.
164 Western Ave, Westfield, MA 01085